Devilishly Good

PhoneDevil's 'Magic Screen' protectors are the bestselling branded screen protectors in the UK.
Unlike many brands we don't use low-quality materials to boost profits. We thrive on providing you with the best quality products possible.

Legal Stuff: You can view our company information and terms & conditions of sale here, and our Copyright notice here.

Our History

PhoneDevil was established in London, UK in September 2008 by Callum Bush.

Callum has significant experience in the Telecoms industry, having worked within the Trading department of The Carphone Warehouse (UK & Europe's largest phone retailer) for 3 years.

His position as commercial channel manager of their non-Retail sales channel, held him responsible for all sales/pricing/promotions of their Prepaid ('Pay As You Go'), and 'Sim Free' handset ranges. During this time, sales volumes increased by over 300% and gross margin per unit doubled.

Despite falling victim to a devastating £30k burglary in January '09, Callum's subsequent actions and his unwavering faith in our (not then launched) 'Magic Screen' protectors, resulted in him leaving The Carphone Warehouse in February '09 to run PhoneDevil full-time.

Between February-May 2009, PhoneDevil sold more than 2,100 Factory Unlocked iPhone 3G handsets to re-sellers and end-customers.

The Present

Our newly relaunched website (July '09) marked a significant step-change for us. It signalled the beginning of the next stage in achieving our clear, simple objective:

"Make PhoneDevil a UK household name by Christmas 2010, while ensuring a hell of a lot of excitement for both ourselves and our customers".

How will we achieve that excitement? Just you wait and see....you really are missing out if you are not on our customer list.
By November 2009 we had the best-selling branded screen protectors on both Amazon UK and Play.com (the UK's two largest online retailers), and the best-selling iPhone accessory on Play.com!

A number of exciting new PhoneDevil products will become available on the site within the coming months. Although we were one of the best known & respected sellers of the factory unlocked Apple iPhone, we now sell only PhoneDevil branded products.

Please do follow us on Twitter and Facebook.
We really are a very friendly & informal bunch!